The thing I come up against time and time again is people love the videos I've created from concept to execution. They love the production value, the messaging and that they learn something every time. But, "Um, can't I, you know, just shoot it on my iPhone? I heard they're shooting movies on iPhones nowadays."

Yes, yes you can! And chances are you should. What you should not do yourself is spend the time, energy and, I'm assuming, some amount of money without a clear marketing and branding strategy in place.

This means not just figuring out exactly what you want to say on camera (or phone as the case may be), but why you're saying it. Are you selling something? Explaining something? Establishing yourself as an authority on a subject?

Ha, trick question, the answer is ALWAYS selling something, the others are just methods of doing so.

One of the approaches I always take is to map out how to maximize the content by nailing down a strategy and content schedule. Don't shoot something every time you want a new video when, with a little guidance, you can knock out enough content in one day to potentially create a dozen videos. All with specific goals.

Some videos are better on YouTube, others are naturals for Facebook or even Instagram. Shooting videos with no marketing plan in place is as useful as talking to your dog. It feels good to do, but it's not really going to help you.

I don't care what business you're in, you need to be using videos to promote it, just do me favor and be open to DIMY--doing it mostly yourself. Let's schedule a time to talk. First 15 minutes is on me.

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AuthorBetsy Cadel

Just because you're using words doesn't mean you're saying anything

If a dentist told you that he facilitates a symbiotic connection resulting in resolving fundamental personal challenges while executing superior results and a noticable ROI how would you feel?

Personally my dentist cleans my teeth. Really well. And I come back regularly again and again. I recommend him to people and when I have questions I know he'll have the answers. Which, in a nutshell, is pretty much what any customer wants from any business.

As I look at the multitude of marketing company websites out there I am struck by one thing...according to their descriptions they all do exactly the same thing. Some of which I'm not even entirely clear on, and I'm in the industry.

A little secret, if you're sitting in a room with anyone from a digital marketing director to a dentist and they're throwing terms and acronyms at you that only serve to make them look smart and you feel stupid it's time to get them to validate your parking and leave. 

If you've read the rest of this site, blog posts, downloaded cool content, and especially if you've connected personally, chances are you've seen that Bruckner Design just doesn't operate that way. Which doesn't mean they're not really successful on behalf of their clients, it just means that they're in this together and they like to make sure that everyone understands exactly why they're doing what they're doing. 

Normally posting is left to the incredible Digital Marketing Director, Kyle. He tackles hot topics and trends in a way that explains everything so that it's easy to digest and implement. Check out his post on Facebook Pixels, that was a monster. He wanted to include a cheat sheet and special offer, because for a "simple tool" it's not exactly easy to understand.

There, I've said it. 

But, if you're more comfortable with jargon then I want to assure you that Bruckner Design is a full-service advertising, online marketing and innovative technology company that specializes in SEO, SEM and strategic branding solutions which focus on creating engaging consumer experiences across all platforms for the most robust ROI.

Originally posted on July 29, 2017

AuthorBetsy Cadel