This morning I read a great article on Techlicious about a cool new product that uses QR code stickers to help track down lost items. While the product does rely on "the kindness of strangers," I'll put aside my cynicism for a moment and say that people are generally decent and would make the effort to return your date book or camera.
Here's where I would give you a description of how it works, but I'm not going to, because here is where a killer how-to video should go.
They do have this explanation video and I give them credit for a cute tagline, but where could they do better?
This is an example of what I see time and time again, and it makes me want to don my spandex suit and cape and rescue them from a video that does nothing to forward their brand. It doesn't connect with viewers on a gut level, which is what a product like this could easily do.
I'd love to get my hands on it, because, at the end of the day, after all the great press, the blogger outreach, the articles and the tweets an excited, interested reader needs to become an avid user. Who tells two friends, who tells two hundred facebook friends, who tells two thousand twitter followers.
Brands, you've created something great--make sure the video is too.