I subscribe to tons of sites, like Netted, Techlicious and Quertime that send me daily news about the coolest sites and apps out there and provide some really informative posts about technology in general.
I prefer when the posts are short and to the point which is usually enough to wet my appetite and get me to poise my finger over the "download" button. Here's the thing, often when I get to the website there's nothing more than a landing page, maybe a graphic and a general description of how this phenomenal new wunder-app is going to change my life.
In other words, often there's no "there" there. I've invested at least 10 minutes at this point, you have me on the hook, reel me in. For the love of God, reel me in. Close the sale.
Before I clog up my iPhone with my 74th app (yes really) I want to see a demo. HOW does it work? And many times there is none. Did I mention I'm an eager and interested consumer? If I have to invest more time, do more click throughs, read more posts to understand what you do, you've lost me.
More often than not if there is a video I will download and sign up. Ta dah! I'm a user, a useful statistic and a cheerleader. Yes I'll share, post, tweet and brag to my friends. How did I live without you before today?
So I hope you're starting to see my point. Often when I'm talking to a Founder, a PR person or marketing pro I make the point that while the initial blast of blog posts is invaluable at least for a very short while, like, maybe only the day the post comes out, a video will have legs that will keep on going.
Some people get it and are willing to make the investment, some people are not sure their start up should hire a professional. After all, first-round funding only goes so far. So they put together something basic that's "good enough." But my guess is that you didn't get into business to be "good enough."
It doesn't need to be my company, although I would be thrilled if it were, but I cannot stress the importance of having a demo video enough. I'm partial to the ones that not only explain what you do, but show me how easy it is to use.
Here's an example of one I did for Yapta. Bear in mind that this is an editorial video, so there's a little bit more of a story going on than a traditional tutorial. Let me know if watching the video made you a user. If it did then you really see my point.